According to the General Data Protection Regulation (GDPR), the personal data controller of a register is obligated to inform the register’s data subjects in a clear manner. This statement fulfils this informing obligation.

This privacy statement explains how we collect, process and use customers’ personal data in our sales, delivery and marketing work.

Issued 1.2.2020

Personal data controller

TUOHI Jewelry

Business ID: 2965302-1

Contact information in matters related to personal data files

Reetta Tuohi, TUOHI Jewelry
+358 50 3236 655

Register name

Tuohi Jewelry customer register

Data subjects

The register contains data about customers, potential customers and persons interested in the company's products.

Purpose of use of personal data

The register is used to manage and develop customer relations and to sell and market products.

A customer’s registered data is used in Tuohi Jewelry direct marketing unless she/he has forbidden such use.

All personal data is processed according to EU General data protection regulation and the Finnish Data protection act.

Personal data is used on the basis of a registered customer relation (e.g. purchase orders made) and explicit approval (e.g. permission to direct marketing given at a trade fair).    

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

Personal data recorded in the register

The customer register contains the following information:

Phone number
Business ID-number for a B2B customer

    The customer register contains the following customer information

    Purchase orders made
    Payment methods
    Feedback, email communications
    Transport companies’ delivery follow-up information (tracking information)
    Given and refused permissions to marketing

      When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

      We collect Device Information using the following technologies:

          - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

          - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

          - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

      Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information including credit card numbers, email address, and phone number.  We refer to this information as “Order Information.”

      When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

      How do we use your personal information?

      We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

      Communicate with you;

      Screen our orders for potential risk or fraud; and

      When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

      We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

      Sharing your personal information

      We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store you can read more about how Shopify uses your Personal Information here: 

      We also use Google Analytics to help us understand how our customers use the Site you can read more about how Google uses your Personal Information here: 

      You can also opt-out of Google Analytics here:

      The payment service providers on the Site are Checkout and Stripe. You can find their privacy statements here:

      Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

      Behavioural advertising

      As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

      You can opt out of targeted advertising by:



          FACEBOOK -

          GOOGLE -

          BING -

      Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

      Do not track

      Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

      Your rights

      If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

      Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

      Data retention

      When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


      The Site is not intended for individuals under the age of 18.

      The data subject’s rights

      The data subject has the following rights, and requests for their use should be sent to

      Right to access data

      The data subject may check the data we have recorded.

      Right to rectification

      The data subject may request the rectification of inaccurate or incomplete personal data.

      Right to object

      The data subject may object to the processing of personal data if the data subject feels that personal data has been processed unlawfully.

      Right to forbid direct marketing

      The data subject has the right to forbid the use of personal data for direct marketing.

      Right to deletion

      The data subject has the right to request the deletion of data if personal data processing is not necessary. We will handle the request for deletion and proceed to either delete the data or state a justified reason for not being able to delete the data.

      It should be noted that the controller may have legal or other rights to not delete the requested data. The controller is obligated to preserve accounting materials for the duration (10 years) set out in the Accounting Act (Chapter 2, Section 10). For this reason, materials related to accounting cannot be deleted before that term has expired.

      Withdrawing consent

      If the processing of personal data is only based on the data subject’s consent and not, for instance, on a customer relationship or membership, the data subject may withdraw consent.

      The data subject may complain about the decision to the Data Protection Supervisor

      The data subject has the right to demand us to restrict the processing of controversial data until the matter is solved.

      Right to complain

      The data subject has the right to complain to the Data Protection Supervisor if the data subject feels that we are violating the effective data protection regulation when processing personal data.

      Contact information for the data protection supervisor:

      Regular information sources

      Customer data is regularly stored in connection with purchases in our webshop and newsletter subscriptions, and also as a result of e.g. customer meetings and other communication.

      Duration of processing

      A customer’s personal data is used and stored only as long as it serves to manage the customer relationship.

      Personal data processors

      The controller and its employees process personal data.

      Transferring data outside the EU

      Data is regularly transferred outside the EU or the EEA. When data is transferred outside the EU and the EEA, we will safeguard the sufficient level of personal data protection by e.g. agreeing on matters related to the confidentiality and processing of personal data in compliance with legislation.

      Automatic decision-making and profiling

      We are not using the data for automatic decision-making or profiling.

      Privacy Statements updates

      We develop our business on a long-term basis. Therefore, we reserve a right to update this Privacy statement. Changes in legislature can also necessitate changes to this Privacy statement.